In their book, Davenport and Harris describe competing on analytics as "the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions." They define an analytical competitor as an organization that uses analytics extensively and systematically to outthink and outperform its competition. They see a growing cadre of companies competing this way and identify a number of trends as a result:
Companies wanting to compete with analytics will require far more than a few "PhDs with personality" using data-mining tools on existing enterprise data. They will need a systematic framework for using analytics to make their systems smarter.
 Tom Davenport and Jeanne Harris. Competing on Analytics. Harvard Business School Press (2007).