Implementing Application Packages: Is There a Better Way?

Ronald G.  Ross
Ronald G. Ross Co-Founder & Principal, Business Rule Solutions, LLC , Executive Editor, Business Rules Journal and Co-Chair, Building Business Capability (BBC) Read Author Bio       || Read All Articles by Ronald G. Ross

This column originally appeared in the Sep./Oct. 1997 issue of the Data Base Newsletter.

How do you go about fitting application packages to the business (or vice versa)?  You have to look hard to find a company that doesn't face this challenge in one form or another today.  You can talk about the year 2000 as the Big One, but that one will come and go -- application packages won't.

Yet no one seems to have an approach they feel completely comfortable with.

  • You can (and should) closely examine the features of the package itself, but that does nothing for the business tactics you need to put the package to work for you.

  • You can (and should) develop comprehensive workflows to outline new procedures, but that does nothing for the policies you need to make them most effective.

  • You can (and should) do data modeling, but that does nothing for the business risks you must address to stay competitive.

For this reason, top-notch professionals have begun eyeing the business rule approach for new ideas.  After all, business rules represent the core business logic that the application packages must address.

But how exactly could a business rule approach be applied?  After all, an application package comes complete with ready-made terms, facts, and rules (not usually described that way) -- which is what the business rule normally seeks to develop.  Why go through all that bother?

There is an easy answer and a hard answer.  The easy answer is that many packages (a) come with extensive options that must be selected and set, and/or (b) cover only a portion of the targeted business area.  Business rules provide direct assistance for meeting both these needs.

The hard answer is hard because it is really a matter of perspective.  Acquiring an application package is really a business matter -- and that means looking at the world through the hard lens of business cause-and-effect.  If we adopt this tactic vs. that tactic, what advantages will result?  If we choose this course of action vs. that course of action, what risks will we face?  If we set this policy vs. that policy, what side effects may occur?

This is not the view of 'business rules' that IT professionals normally take.  However, I believe it is actually the purest form of 'business rules.'  Business rules one level up.  Not system architecture, but business motivation.  Not rules, but policies.

To be more specific, my associate in business rules, Gladys S.W. Lam, and I recommend that what you need to bring in an application package is the same as you need to launch any in-house application development project -- to develop a Policy Charter.  After all, it's not where the software comes from that counts -- it's what it will do for the business!

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Standard citation for this article:

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Ronald G. Ross, "Implementing Application Packages: Is There a Better Way?" (Sep./Oct. 1997)

About our Contributor:

Ronald  G. Ross
Ronald G. Ross Co-Founder & Principal, Business Rule Solutions, LLC , Executive Editor, Business Rules Journal and Co-Chair, Building Business Capability (BBC)

Ronald G. Ross is Principal and Co-Founder of Business Rule Solutions, LLC, where he actively develops and applies the BRS Methodology including RuleSpeak®, DecisionSpeak and TableSpeak.

Ron is recognized internationally as the "father of business rules." He is the author of ten professional books including the groundbreaking first book on business rules The Business Rule Book in 1994. His newest are:

Ron serves as Executive Editor of and its flagship publication, Business Rules Journal. He is a sought-after speaker at conferences world-wide. More than 50,000 people have heard him speak; many more have attended his seminars and read his books.

Ron has served as Chair of the annual International Business Rules & Decisions Forum conference since 1997, now part of the Building Business Capability (BBC) conference where he serves as Co-Chair. He was a charter member of the Business Rules Group (BRG) in the 1980s, and an editor of its Business Motivation Model (BMM) standard and the Business Rules Manifesto. He is active in OMG standards development, with core involvement in SBVR.

Ron holds a BA from Rice University and an MS in information science from Illinois Institute of Technology. Find Ron's blog on For more information about Ron visit Tweets: @Ronald_G_Ross

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