Empowering People with Core Business Knowledge: Concept Models

Ronald G.  Ross
Ronald G. Ross Co-Founder & Principal, Business Rule Solutions, LLC , Executive Editor, Business Rules Journal and Co-Chair, Building Business Capability (BBC) Read Author Bio       || Read All Articles by Ronald G. Ross

Extracted from Business Knowledge Blueprints: Enabling Your Data to Speak the Language of the Business, by Ronald G. Ross, 2020.

A while back we were helping a large pension organization develop their concept model. The ultimate goal was to integrate and re-platform several core business systems. We had been at it for several weeks, making excellent progress.

For that initiative we used flipcharts to diagram the model and to record the associated definitions of terms. We were working in a large conference room and the walls were plastered over with marked-up sheets. The team was deeply engaged.

Then, without prior notice, the CEO walked silently into the room. He was relatively new to the company, less than a year on the job. Saying not a word he looked over the work, taking his time, gradually moving from wall to wall. Naturally, team conversation faded, then ceased. After what seemed like an eternity, he finally made his way back to the entrance and said just one surprising thing before exiting:

"I wish I had had this when I started working here."

We often overlook the challenge of bringing new people in new roles up-to-speed on the business knowledge of the company and the vocabulary used to communicate it. It's true all the way from line workers to the C-Suite. The knowledge is always much more complicated — I prefer to say far richer — than almost anyone perceives. You need a blueprint for it and most companies simply don't have one.

That omission simply won't do in the Knowledge Age. And the problem grows worse and worse as workers' tenure at any given organization, and in any given role, steadily shrinks in time.

How can you catapult new workers to high levels of knowledge productivity in as short a time as possible? A concept model provides the solution. And by the way, it's also how you keep knowledge from walking out the door when people leave — which sooner or later they unfortunately will!

What impressed the CEO so much about the work? The short answer is that it would have allowed him to engage much more quickly in his new role.

It's not that he wasn't already generally familiar with the industry. He was. But generalities are not specifics. It would have informed him painlessly about how this organization talks about their rich business knowledge — what words this organization uses to mean what things. That's what a structured business vocabulary does — it's key for engaging in meaningful ways very quickly about hefty matters.

Something else he liked about the work was that it was devoid of anything IT-ish. It wasn't built by IT, and it didn't use IT conventions. There was nothing whatsoever hidden behind curtains. No tacit assumptions, no hidden implications for software development. Pure business knowledge. Don't underestimate how empowering that feels for people on the business side.

Nor was the work arbitrarily siloed along mysterious application or functional lines. In fact, it was not siloed at all. It was big-picture, integrated, and comprehensive — a unified and unifying view. That's also very empowering for business people. It enables them to think clearly and communicate unambiguously.

A concept model allows direct access to the fundamental building blocks in understanding the way the business works. It digs into the very foundations of the business and pulls forth the most elemental parts. It's liberating and enabling, unleashing a world of new possibilities.

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Standard citation for this article:

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Ronald G. Ross, "Empowering People with Core Business Knowledge: Concept Models" Business Rules Journal, Vol. 21, No. 05, (May 2020)
URL: http://www.brcommunity.com/a2020/c033.html

About our Contributor:

Ronald  G. Ross
Ronald G. Ross Co-Founder & Principal, Business Rule Solutions, LLC , Executive Editor, Business Rules Journal and Co-Chair, Building Business Capability (BBC)

Ronald G. Ross is Principal and Co-Founder of Business Rule Solutions, LLC, where he actively develops and applies the BRS Methodology including RuleSpeak®, DecisionSpeak and TableSpeak.

Ron is recognized internationally as the "father of business rules." He is the author of ten professional books including the groundbreaking first book on business rules The Business Rule Book in 1994. His newest are:

Ron serves as Executive Editor of BRCommunity.com and its flagship publication, Business Rules Journal. He is a sought-after speaker at conferences world-wide. More than 50,000 people have heard him speak; many more have attended his seminars and read his books.

Ron has served as Chair of the annual International Business Rules & Decisions Forum conference since 1997, now part of the Building Business Capability (BBC) conference where he serves as Co-Chair. He was a charter member of the Business Rules Group (BRG) in the 1980s, and an editor of its Business Motivation Model (BMM) standard and the Business Rules Manifesto. He is active in OMG standards development, with core involvement in SBVR.

Ron holds a BA from Rice University and an MS in information science from Illinois Institute of Technology. Find Ron's blog on http://www.brsolutions.com/category/blog/. For more information about Ron visit www.RonRoss.info. Tweets: @Ronald_G_Ross

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